04 · AI for personalization, insight & practice

Technology that supports people. **Never replaces them.**

After twenty years of coaching, I kept meeting the same gap: leaders don't lack insight, they lack a private place to practice. So I started building. Every tool I make follows the same principle: AI is for personalization, insight, and repetition; humans are for judgment, relationships, and growth.

Socratyc Sidekick

Flagship · Executive practice platform

A first-of-its-kind executive practice platform built against ICF coaching competency rubrics. Unlimited private rehearsal for high-stakes conversations: feedback grounded in the frameworks leaders are actually learning, not generic AI suggestions. Sessions are private by default; the leader alone decides what to share with their coach. Practice data is never used to train third-party AI models.

The stack

The tools behind the tools. I pick them the way I coach: evidence over hype, and everything earns its place.

Where the products take shape: prompt-to-production app building.

The reasoning engine behind coaching feedback and product intelligence.

Database, auth, and storage: privacy-by-design foundations.

Role-play infrastructure and communication analytics for rehearsal.

Remote recording studio for podcasts and video interviews. Studio quality without the studio.

Visit Riverside

Voice AI for lifelike text-to-speech, voice cloning, and conversational agents.

Visit ElevenLabs

AI agent infrastructure that turns prompts into reliable, production-ready workflows.

Some links include referral codes. This is the stack I actually use.